Erin Young Post 4: What If? What Wows?
Following our secondary and primary research, our group started conceptualizing a mall design that captured the joy of treasure hunting for an item at a pop-up market with the reliability of a shopping mall. Our target market of older Gen Z to younger Millenial shoppers emphasized their desire for unique and sustainable clothing made from high-quality material. The primary frustration they expressed with shopping malls was the dull nature of the environment and product options. We prioritized our problem statement of " Younger fashion-forward consumers need a way to find unique and affordable products that express their personal styles because they want recognition from their peers and to feel comfortable in their identities" and tried to balance it with any cost saving and sustainable ideas we could implement into our future prototypes. When designing our persona, we wanted to emphasize her youthfulness, her monetary restrictions, and her need to stand out which would encou...