Erin Young Post 5: Summing Up
This class presented me with the challenge of thinking from the customer's perspective while simultaneously considering the economic benefits of my team's innovation. I think one of my greatest struggles is with patience, which often resulted in me becoming attached to an idea early on in our research process that would later turn out to be infeasible. Our team initially chose shopping malls because they had great potential for improvement. We had an idea brainstorm before announcing our topic where we discussed how we might create an entirely virtual mall. However, once our research results were in, we found that consumers longed for an in-person social space to shop rather than a more stylized online shopping experience. What I saw as a great idea was not necessarily what profitable customers were looking for and I needed to accept this. Letting go of this idea was a challenge for me and I was glad to have the opportunity to accept this. ...