Post 1: Introduction

 

  • As I enter into Customer Insights for Innovation, my primary goal is to learn more about human-centered innovation as a concept and a process. I am a member of a consulting agency on campus, but our process involves talking to the client to get a feel for the problem they want solved before coming up with solutions independently. I hope this course will prepare me with a new skill set to integrate the client at every level and get a feel for their perspective. Wednesday's class intrigued me with the concept of utilizing empathy to create solutions better suited to the customer's needs. 

  • Unlike previous courses I've taken at William and Mary, this course feels much more hands-on, allowing us to experience the processes discussed rather than memorize the steps to them. Partnering up to brainstorm potential stress relievers made me feel like an entrepreneur instead of someone learning about entrepreneurship as a concept. As a result, I feel much more involved in the content of this course as it integrates design thinking into my problem-solving.

  • Before learning about job theory, I viewed the purchasing of products as something that could be emotional or purely practical and devoid of any preference. Levitt's quote made me realize that people aren't comparing similar products like drills together but their ability to create holes. It's an emotional attachment to the idea of the drill that propels them to purchase. Upon reflection, I discovered that my own purchasing habits are the result of my own emotional biases. I wear sneakers not because they're the only option for footwear but because I want a comfortable walking experience.

  • I believe this course will help me better understand the needs of a customer vastly different from mine. Design thinking has been an important factor in my love of consulting and I look forward to refining my skills by having customers more involved in my process.

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